Each ad features one of SJC's competitors and conveys an advantage SJC has over that competitor. c. Because if you hear complaints in only one area, you can assume that everything else is going according to plan. d. Brand name, service mark. Select one: B) Barry's Oats, when you want nutrition and flavor. The marketing of Velveeta Cheese with Rotel Tomatoes and Diced Green Chilies is an example of complementary branding. E) employee, Suppliers who are dependable in their on-time delivery, order completeness, and order-cycle time are most likely to be differentiated based on ________. D) deliverability D) focusing on reliability E) product differentiation, Singapore Airlines is well regarded in large part because of the excellence of its flight attendants. A) Category-based positioning 5. d. An emotional connection E) maximizing negatively correlated attributes, Which of the following ways to conveying a brand's category membership relates to well-known, C. a competitor enters the market with a product that is viewed as being superior. We strongly recommend purchase. a. These are all expressions of the value of brand equity. d. Introduction An expressed warranty means that? e. What the customer expects from the service. Save the GoogleEarth image that shows the feature in the wider context of the surrounding landscape, Explain why deserts and vegetation showup clearly in the map of Africa below, copied from GoogleEarth.. e. Internal marketing, Frodo was a massage therapist. B. A brand is a name, picture, design, or symbol, or combination of those items, used by a seller to identify its offerings and to differentiate them from competitors' offerings. Attributes like gentle and caring were of no value unless consumers believed that its deodorant was strong enough, its shampoo would cleanse and its cosmetics would be colorful enough. A. flanker brand. In theory, it does not ultimately serve the greater good. e. Licensing, Raul purchased a microwave oven. e. Generic branding, A ______________ is a brand name or a service mark that has been granted legal protection by the U.S. government. _______________ measures the difference between what a customer's expectation of service experience and the customers actual experience with the service? Good dominated offering a. e. What his or her rights are in case something goes wrong. A) Berry's has an intensive training program for its customer-facing staff, to ensure a consistent service standard. e. Intangibles. Financial Market Class 12 Business Studies MCQs Pdf. a. -Strong brand expands the target market -Strong brand increases competition -Strong brand improves production output -String brand builds customer loyalty, Two established brands collaborating to offer a single product or service that . B) The Swan Hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel. Every service probably has a tangible component. E) reliability, A supplier creates better information systems, and introduces bar coding, mixed pallets, and other methods of helping the consumer. No, because the product is not different enough to support premium pricing. D) points-of-conflict B) Dove products include bar soaps and shampoos d. Co-branding. [Brand name] serves [target audience] who [specific need or want]. Which of the following is not branding benefits specific to B2B context? A) differentiability Select all that apply. A) comparing to exemplars d. The product is a one-of-a-kind. One of the reasons Johnson and Johnson's Tylenol brand pain reliever is such a powerful brand is because the company pulled the product off of grocery store shelves when there was a threat of possible product tampering. b. B) communicating deliverability variables A) language During the issuance, the market for the stock turns soft, and Becker is forced to purchase 50,000 shares in the open market at an average price of $27.50\$27.50$27.50. Protect the product from excessive heat or cold. during recessions as they do during times of prosperity. B) relying on the product descriptor Process School University of Malaysia Sabah; Course Title HE 19; Type. B) services In class we spoke of a goods-services continuum. b. (The IRS schedule will spread depreciation over six years.). The company has provided a written statement saying what their responsibility is for defective products. b. D) brand slogan He was very good at dealing with lower back pain. The appeal of recognized brand names is declining. Which of the following statements about branding is TRUE A Customers are willin. C) category points-of-parity Which of the following is an example of services differentiation? Select one: b. Repeat business The truth value of a sentence is "true" or "false". e. The retailer has a lot of experience with advertising. A) sustainable advantage SJC needs to make an impression using advertising, and decides to use funny or irreverent ads to get its point across. c. Multiproduct branding C) directly proportional D) the soap brand has global presence E) In blue ocean thinking, value to consumers comes from reintroducing factors the industry has previously offered. ) c. Variability (Inconsistency) At that time, consumers saw U.S. luxury cars as lacking performance. c. Private branding. E) Brand extensions, ) A ________ is a translation of the brand mantra that attempts to creatively engage consumers and others external to the company. D) reliability b. Among others, this differentiation could certainly appeal to animal lovers and those moving toward organic products. d. Excessive branding. Implied b. Select one: Uploaded By lawjieyin. A) announcing category benefits D) emotional branding For a one-time fee of $300 the company will install a four-pot coffee maker in the office. The retailer is large. There was soft, relaxing music playing in the background. Brand equity is anything that is deeply seated in a consumer's memory about the brand. event would be an example of what kind of promotional activity. Which of the following statements about branding is. D. Packaging can be an important part of a brand's identity. c. Intangibility c. Commercial interface a. Select one: A. C) Competitive points-of-parity b. It is a focused attempt to highlight a relevant and unique benefit for any single customer segment. E) narrative arc, Which element of a brand story framework do Randall Ringer and Michael Thibodeau relate to the authenticating voice, metaphors, symbols, themes, and leitmotifs? E) category points-of parity; competitive points-of-parity, ________ are attributes or benefits that consumers view as essential to a legitimate and credible offering within a certain product or service class. A) cast Describe a data-gathering process that produces observational data. B) intimacy c. Common sense. Trade name Ravine Corporation purchased 30 percent ownership of Valley Industries for $90,000 on January 1, 20X6, when Valley had capital stock of$240,000 and retained earnings of $60,000. Select one: The key to success for rejuvenating a brand image is to highlight the newness to attract former consumers. Brands no longer control the ways in which customers connect to them b. e. Increased value of a company's common stock. View the full answer. D) setting d. Empathy C) The highest level of brand equity involves establishing product benefits. E) unique, sensitive, and explanatory, Brand mantras typically are designed to capture the brand's ________, that is, what is unique about the brand. D) mystery a. B) thoroughness A. A) personnel differentiation self-expressive correct incorrect. A) positioning. A) narrative arc a. Instruction manual It is relatively inexpensive to create a national brand when the product sells for less than $1 c. Creating a brand is very different from positioning. Which of the following statements about branding is true? Organizations should not . A) positioning B) product C) planning D) promotion E) performance, ________ is the act of designing the company's offering and image to occupy a distinctive place in the minds of the target market. d. The retailer has national distribution a. E) maximizing negatively correlated attributes, When Tommy Hilfiger was an unknown brand, advertising announced his membership as a great U.S. designer by associating him with Geoffrey Beene, Stanley Blacker, Calvin Klein, and Perry Ellis, who were recognized members of that category. Select one: d. It is a good brand name because it is memorable. c. A warranty A) services Many organizations view the process of creating and maintaining a strong brand as a liability. Using the information given in the given problem and the rates shown in the given figure, prepare a depreciation schedule showing the depreciation expense, accumulated depreciation, and book value for each year under the Modified Accelerated Cost Recovery System. e. Publicity, Intel corporation created the Intel Inside campaign to make consumers aware that an important component of any computer is the quality of the microprocessor (computer chip) that makes the machine work. Creamer, sugar, stir sticks and cups are provided for a nominal fee. A) comparability, authenticity, deliverability He was very good at dealing with lower back pain. A) negatively correlated 2. B) authenticity Social media marketing is the use of social media platforms and websites to promote a product or service. e. Landmark, Which of the following is NOT one of the three dimensions to service quality discussed in class? D) announcing category benefits Price D) points-of-value a. Feedback. a. C) narrative arc D) Choose Grissom's for an unparalleled shopping experience. C) insensitivity b. e. Inseparability. An emotional connection Partners with the customer by performing menu redesign, employee training and development of promotion and merchandising programs. a. d. Logo Which of the following statements is correct regarding the concept of branding? E) points-of-presence, For brands in more stable categories where extensions into more distinct categories are less likely to occur, the brand mantra may focus more exclusively on ________. E) points-of-conflict, Tums claims to have the most acid-reducing components of any antacid. A) channel differentiation Adamss research report (see the previous problem) continued as follows: With a business expansion already under way, the expected profit surge should lead to a much higher price for Universal Auto stock. b. Perceived as valuable to your customers. True b. D) Points-of-presence B) mystery d. Brand awareness D) point-of-weakness B) Category points-of-difference d. What he or she wants from the experience before meeting with the service provider. c. The retailer is a recognized brand b. E) expertise, Suppliers who are better at handling emergencies, product recalls, and inquiries are most likely to be differentiated based on their ________. They did this even though it cost them money. B) allow brands to expand their market coverage and potential customer base D) insensitivity Select one: e. Post-purchase utility. A) intimacy d. Service shortfall Which of the following is NOT a perceptual benefit of packaging? C) They must economically communicate what the brand is and avoid communicating what it is not. At the same time she spent $60,000 for the car, she bought a service contract for an additional $600. D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores. E) sensitivity, Which of the following traits of a brand's ability to become a lovemark implies empathy, commitment, and passion? e. Abuse, Which of the following statements about creating a brand is true? a. cutting marketing costs b. improving customer service c. improving brand image d. all of these are benefits of social media marketing; In the context of on-demand marketing, which of the following statements is true of a sales-oriented firm? B. b. Best Answer. C) points-of-inflection B) comparing to exemplars a. Visibility e. Changed as circumstances change. Select one: The Chef position will perform the following duties: Builds customer loyalties through a one-on-one consultative approach. Options 2 and 3 are wrong: 2. B) unique, complex, and inspirational Add a diagram to illustrate your answer. Given the importance of a brand positioning statement, writing one is not a process to be taken lightly. The ad is an, 7. Changing an image is most necessary when: e. Generic branding, One of the ways to leverage brand equity is to engage in ____________ where you allow others to use your brand name for a fee or other compensation? 37) Which of the following statements about brand equity is NOT true? Which of the following does NOT accurately describe a brand-related term? Brand identity is how a company wants itself to be perceived and includes the visual components of a brand used to . Which of the following is NOT true about brand alliance? D)It is always part of a company's success. Study with Quizlet and memorize flashcards containing terms like All marketing strategy is built on STPsegmentation, targeting, and ________. Select one: Which of the following terms is most closely associated with the statement: "attributes or benefits consumers strongly associate with a brand, positively evaluate, and believe that they could not find to the same extent with a competitive brand"? C) mystery She chose the supplier that advertised the lowest price. C) Brand logos at an average value of $27.20. B) points-of-presence (a) It is a bundle of utility. C) brand benefits A radio ad by the dairy farmers of Washington State stated that the milk produced in the state was of higher quality because of the way the farmers treat their cows. A) Category points-of-difference In terms of the goods-services continuum, this is an example of a ___________? d. Documentation a. b. a. B. line extension E. . D) They can provide guidance about what ad campaigns to run and where and how to sell the brand. e. Positive Brand associations. e. Service encounter, Hermione was the office manager for a small business in the city. Options: It captures all benefits offered to multiple market segments and the price for those benefits. There are several popular attribution models . B) allow brands to expand their market coverage and potential customer base. A. a brand's image has been adversely impacted by the entry of new competitors. E) identifying counter examples, Ford Motor Co. invested more than $1 billion on a radical new 2004 model called the X-Trainer, which combined the attributes of an SUV, a minivan, and a station wagon. The brand . a. In terms of the goods-services continuum, this is an example of a _____________? 3. Karel can choose from standard coffee for $24 a case or premium coffee for $36 a case. ________ refers to the products or sets of products with which a brand competes and which function as close substitutes. c. Search qualities Brand name, service mark. The manufacturer may be held liable for some problems regardless of whether there is anything in writing or not. C) insensitivity C) service differentiation Surgeon General Regina Benjamin, MD, MBA, is serving as Zillow's health advisor. 10+ million students use Quizplus to study and prepare for their homework, quizzes and exams through 20m+ questions in 300k quizzes. C) Dove soap helps users have softer skin How to calculate depreciation and amortization from EBITDA? Which of the following statements about branding is true? E) exploitation of competitors' weakness, ) The two basic forms of points-of-parity are ________ and ________. a. b. Which of the following best describes BR Chicken's value proposition? B) Conceptual points-of-parity Which of the following describe spam? E) brand vision, A brand mantra should be ________. c. It is not a good brand name because it isn't clear that it is about dog food. False, Greenwashing is the term used to describe industrial processes that cause pollution above the permissible limit set by the government. E) feasibility, Which of the following criteria relates to the company having the internal resources and commitment to feasibly and profitably create and maintain the brand association in the minds of consumers? Select one: Creating a brand identity will require the following: 1. You said? c. Social metrics D) setting Which of the following statements about branding is TRUE A Customers are willing. C. Alliance or co-branding works best when the two brands are unrelated. a. c. The normal rules about pricing don't apply when you are dealing with services B) clear profitability to the company C) language If two lines are cut by a transversal so that corresponding angles are congruent, then the lines are parallel.4. A. False. c. Physical representation Deposited amounts are later converted to Cruise Revenue as voyages are completed. b. Wrapper c. Physical representation True This strategy was designed to help Gandalf overcome the __________ characteristic of services? B) brand personality Which of the following is the company using to convey its membership in the retail segment? In order for the brand to be successful, the promise must be _____________? b. D) rational advantage c. Heterogenity (Variability) ________ is the act of designing the company's offering and image to occupy a distinctive place in the minds of the target market. C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors. In introducing a new brand, which approach is often used by firms operating in high-end markets in order to avoid damaging the high-end brand's reputation? Moment of truth D) image differentiation d. Association Question: 22 Which of the following statements are true about a brand positioning statement? Pages 3 Ratings 100% (3) 3 out of 3 people found this document helpful; The customers who represents the brand . Is this business a good candidate for branding? c. Ruffini corpuscles e. Intangibility, A ____________ is an intangible activity or benefit that an organization provides to consumers in exchange for money or something else of value? D) desirability, deliverability, differentiability In writing Explore our library and get Marketing Homework Help with various study sets and a huge amount of quizzes and questions, Find all the solutions to your textbooks, reveal answers you wouldt find elsewhere, Scan any paper and upload it to find exam solutions and many more, Studying is made a lot easier and more fun with our online flashcards, Try out our new practice tests completely, 2020-2023 Quizplus LLC. B. target markets shrink or disappear or a firm's image no longer matches industry trends and consumer expectations. B) desirability, peculiarity, deliverability c. Project an image for the product. A) relying on the product descriptor Stay Safe. A. brand extension. C) brand architecture D) using channel differentiation A. Which of the following is an example of channel differentiation? 1. True b. D) focusing on reliability E) points-of-inflection, Philip Morris bought Miller brewing and launched low-calorie beer, at a time when consumers had the impression that low-calorie beer does not taste as good as normal beer. Through research, they had discovered that many dogs do not get enough exercise and this new dog food had stimulants added to give these sedate dogs energy. Find the following probabilities: P(X=60)P(X=60)P(X=60). A rsum, sometimes spelled resume (or alternatively resum ), [a] [1] also called a curriculum vitae (CV), is a document created and used by a person to present their background, skills, and accomplishments. Share. Apple is more than computers. Which of the following statements about service marketing is TRUE? If your friends tell you that the company should be liable for a problem, then they probably are liable. This is an example of ________ differentiation. D) technological advances for an attribute or benefit She went online and searched for several coffee services. She needed to hire a coffee service to provide a coffee maker and coffee supplies on a regular basis. Brand awareness B) A small business must avoid leveraging secondary brand associations. d. Role play Which of the following statements is true? These service elements are considered ________. A) Brand mantras Experience Qualities A) Conceptual points-of-parity Which of the following statements about blue ocean thinking is true? A) points-of-inflection Select one: There is limited availability of the product. E) positively correlated, ________ is a company's ability to perform in one or more ways that competitors cannot or will not match. a. a. free nerve endings It is highly popular in the group-oriented society of today. a. Perishability (Inventory) Ben works 7.5 hours per day. C) desirability Consumers with strong behavioral loyalty have the strongest connection with the brand. D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores. E) employee differentiation, Dayton, Ohio--based Iams found success selling premium pet food through regional veterinarians, breeders, and pet stores. They may only provide one element in a network of services received by the customer. A. 33) Which of the following statements about a vertical marketing system (VMS) is true? Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success . the goal of positioning is to ________. Rsums can be used for a variety of reasons, but . Starbucks is more than coffee. This value can be expressed in terms of? C) points-of-parity d. Meissner's corpuscles. e. Number of complaints. A university librarian produced the following probability distribution of the number of times a student walks into the library over the period of a semester. E) price-quality positioning, Marketers typically focus on ________ in choosing the points-of-parity and points-of-difference B)It is best to create a "composite" face of the company rather than rely on a real (fallible)person. 37) Which of the following statements about brand equity is NOT true? D) believability You must speak with a customer service representative to determine if the company is responsible for a specific problem with a product. All of these conditions are favorable for a retailer to launch a store brand. Most Relevant is selected, so some comments may have been filtered out. The supplier is most likely to be differentiated on its ________. Nestl Purina Petcare (/ p j r i n /), or simply Purina, is an American subsidiary of the Swiss corporation Nestl, based in St. Louis, Missouri.It produces and markets pet food, treats, cat and dog litter.Some of its pet food brands include Purina Pro Plan, Purina Dog Chow, Friskies, Beneful and Purina One.The company was formed in 2001 by combining Nestl's Friskies Petcare . B) employee How to Write a Strong Brand Statement in 2022. E) A small business must focus on building more than two strong brands based on a number of associations. Select one: E) Chloe: All you need for a beautiful you. A) announcing category benefits C) to rationalize competitors' perceived points-of-difference B) brand awareness contestants performing 360-degree turns in mid-air while on motorcycles, competitive skateboarding, and other extreme sports. A) A VMS is a channel in which there is cooperation among channel members at two or more different levels of the channel. B) Brain maps c. Gap analysis 1. Which of the following best describes a car company's value proposition? All Rights Reserved. A) Points-of-parity These brands offer experiences and we buy them with that experience in mind. b. Comparatives C) Retailers are members of channels of distribution. E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. a. Which of the following is an example of image differentiation? E) are ambiguous moral principles behind the operation and regulation of marketing. Companies trying to sell their products internationally do not benefit from having a strong brand name. A) brand slogan Sol. a. E) competitive points-of-presence, ) ________ are associations designed to overcome perceived weaknesses of the brand. A global brand uses the same product formulation or service concept across multiple countries and cultures. Nineteen Eighty-Four (also published as 1984) is a dystopian social science fiction novel and cautionary tale by English writer George Orwell.It was published on 8 June 1949 by Secker & Warburg as Orwell's ninth and final book completed in his lifetime. Which of the following is true regarding URL text? A. developing a new image. Select one: The following statements about private labels are true, except: A. some firms have begun advertising private label brands. C) image D) assist firms in collecting information on competitors that will directly influence their strategy D) points-of-presence 4. It is the goodwill that the brand builds by itself and from its customers. initiative combines industry-leading health and safety standards with virtual technologies designed to keep real estate moving forward, and give our employees, customers and partners confidence and support to stay safe. The Long Definition: Marketing attribution is the practice of evaluating the marketing touchpoints a consumer encounters on their path to purchase. Psychology - Cognitive Approach: Flashbulb Me, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese, Donald E. Kieso, Jerry J. Weygandt, Terry D. Warfield. He spends about 2.25 hours each day testing programs on which he has made changes. A) locate the brand in the minds of consumers to maximize the potential benefit to the firm B) discover the different needs and groups existing in the marketplace C) target those customers marketers can satisfy in a superior way D) collect information about competitors that will directly . According to the given scenario, Ford Motor Co. conveyed their brand's category membership by ________. Before you can measure the quality of a service, you need to understand? By using a computer rather than a person to initiate the process, Arwen was using _____________ to make the best use of her highly trained donut makers? Homework Help. e. Balanced offering. d. Private-label brand, middleman brand c. Experience Qualities B. flanker brand. Passenger deposits for upcoming cruises are considered unearned revenue and are recorded as Customer Deposits as cash is received. Which of the following is not one of the unique characteristic's of a service described in the text? Select one: Price rationing Individual product branding c. Quality Which of the following statements is not true with regard to the concept of product? C) product This is an example of ________. Private branding. A) the soap is one-quarter cleansing cream Packaging is not used to gain a competitive advantage. Write these addends in vertical form. \text{20X8} & 220,000 & 10,000 & 90,000 & 40,000 \\ 100% (8 ratings) 11) Brand equity is the value that the users derives or equate from a particular brand. Employee morale was very important to the company so she knew that the coffee needed to be good. 38Which of the following statements is NOT true according to the passageC AJinyang is an excellent place to plant green prickly ash BWe can make delicious Sichuan food with green prickly ash CPeople started to plant green prickly ash in Jinyang several years ago DGreen prickly ash is sold to many places home and abroad c. They may only provide one element in a network of services received by the customer. D) product differentiation c. What he or she is expected to do in order to create the service. C) Competitive advantage Which of the following statements about brand mantras is true? Which of the following statements is true of the individualism approach of ethical decision making? Recognizing that brands are a form of attitude, it is important for customers to have _____________ with the product if you want to create brand equity? Ben Lucas is a maintenance programmer for the Ace Corporation. Which of the following statements is true regarding packaging? b. People-based offering e. Not-for-profit organizations may not be allowed to segment. Select one: A. Pillsbury cookie mix featuring Hershey's Chocolate is a form of ingredient branding. B) points-of-conflict B) point-of-difference Select all that apply. Its price is $27\$27$27 per share, and the price to the public is $28\$28$28.95.Becker also provides the market stabilization function.
If He Doesn't Reach Out Is He Not Interested,
Property Brothers Wife Cancer,
Director Strategic Growth Manager Compass,
What Happened To Lee Harvey Oswald's Children,
Articles W
which of the following statements about branding is true